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Copywriter

Company: VGM Marketing
Status: Full Time
Posted: 2/14/2017
Location: Waterloo, Iowa

Job Description:

VGM Marketing is an internal marketing agency that serves the 27 business units of VGM Group, Inc. The copywriter for VGM Marketing collaborates with account managers and the content strategist to produce action-driven copy for marketing campaigns. This person can adeptly grab attention, influence or educate in few words. He or she produces copy for email marketing campaigns, landing pages, blog posts, social media posts and print collateral. The copywriter is also an experienced storyteller who interviews customers and/or thought leaders and writes compelling feature stories. The copywriter uses wit, heart and the power of words to drive audiences to action. Must be able to provide online portfolio or writing samples, preferably indicating your role on each project.

Responsibilities/Duties of the Job

  • Produce relevant, accessible and on occasion, delightful copy for action-driven campaigns in a fast-paced environment.
  • Seek to understand the audience viewpoint and create a positive user experience.
  • Partner with the creative team of designers and writers to strategize campaign messaging ideas.
  • Research products, programs and services to assist in message and campaign creation.
  • Interview VGM leaders and customers and assist them in effectively communicating ideas, concepts and program offerings in writing.
  • Present ideas and drafts, and modify copy until the client is satisfied.
  • Work effectively from a project management system.
  • Adhere to voice, tone and AP style.

Position Qualifications

  • A four-year degree or higher in the fields of journalism, English, marketing or digital communication and experience as a copywriter, writer or journalist required
  • Excellent written and verbal language proficiency
  • Experience writing for digital campaigns required
  • Excellent people and listening skills
  • Creative and imaginative
  • Must be able to multitask several projects and show strong organizational and communication skills    
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