PPC Specialist

  • VGM Forbin
  • Waterloo, IA
  • Full Time
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Job Description

VGM Forbin is looking for an experienced PPC (pay-per-click) / SEM (search engine marketing) Specialist to join our talented web marketing team. Reporting to the Manager of Marketing Strategy, you’ll work closely with a team of Account Executives, Web Marketers, UX/UI Designers, Social Media Strategists and Programmers to strategize, create and optimize paid advertising campaigns in Google Ads and Bing Ads that drive our clients forward online. You will be supported in continuous development, while being challenged to develop new strategies that provide successful outcomes for Forbin clients.

Most importantly, Forbin is looking for a driven PPC specialist that is a willing team player with high integrity, accountability, curiosity and a desire to drive the team forward.

Must be able to provide a portfolio or examples of successful Google Ad campaigns, preferably indicating your role on each campaign.

VGM Forbin has a mantra: Providing what’s next to build your community. For our clients, this means we push ourselves to develop solutions that bring their customer communities together. For our team, it means continually evolving to create a Forbin community where each individual is developing their hard and soft skills and building on what makes our office a friendly, energetic place to work.


VGM Group, Inc. is 100% employee-owned. As an employee of VGM individuals receive:

  • Gifted Employee Stock Ownership (ESOP)
  • 401k and ROTH 401k with up to 3% company match
  • Health Benefits, HSA options - single to family, Dental, Vision, Short and Long-Term Disability, Term Life and Voluntary Life Insurance., Flexible Spending Account
  • Free Walk-in Clinic to all employees & family members regardless of carrying VGM Insurance
  • On-site Gym, Daily Fitness Classes and Full-time Fitness & Wellness Coordinator on-staff
  • PTO (Paid Time Off)
  • LifeLock Identity Theft Management
  • Paid holidays


These are the responsibilities expected of an applicant interested in this position.

  • SEM program management
  • PPC campaign strategy, setup and optimization
  • Client consulting on digital advertising
  • Custom reporting setup using Google Analytics, Google Tag Manager and Data Studio
  • Online Performance Analysis


Applicants are expected to meet these qualifications to be considered for this position.

  • Expert in Google AdWords/Google Ads
  • Proficient with Google Analytics and Tag Manager
  • AdWords and Analytics Certified
  • Enjoys researching
  • Continuous hunger for learning
  • Internet and data savvy
  • Ability to think outside the box and problem solve

Find out more about VGM Forbin at

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